Consistency between behavior and statement from the bottom of people’s heart.
Work Hard (Kerja KerAS)
Achieving goals and objectives will not be happening without the act of working hard. It is about driving ourselves to leap over and deal with any challenges in order to reach the expected targets.
Work Smart (Kerja CerdAS)
Soaring behavior, pertinent knowledge and skill is greatly needed to support the achievement of the company declared mission and vision.
Work Thorough (Kerja TuntAS)
The company shall not tolerate inefficiency and thus work must be completed thoroughly.
Work Sincerely (Kerja IkhlAS)
Sincerity is highly appreciated to have personal gratefulness of God Almighty which shall then fulfill humans spiritual needs.